Hello! I’m Govind.
A web developer and digital marketing practitioner based in Trivandrum, Kerala. I focus on building high-performance websites, diagnosing technical search issues, and running measurable marketing campaigns for businesses, healthcare providers, and regional brands.
My approach bridges modern web engineering (Next.js App Router, React, TypeScript, and fast edge delivery) with conversion science. Rather than treating development and marketing as isolated tasks, I build unified platforms where sub-second load times, clean Core Web Vitals, and reliable server-side tracking (Meta CAPI & GA4) directly support customer acquisition and business growth.
I frequently take on complex technical challenges: from resolving large-scale Japanese SEO spam hacks and de-indexing millions of malicious URLs to engineering custom B2B quotation portals and mobile-first e-commerce stores.
We work together
- Rahul VFullstack DeveloperVisit
- Sathya NarayananGrowth MarketerVisit
- Sooraj ParanthamanEcommerce DeveloperVisit
- Akhil SutheeshDigital MarketerVisit
- GurudharmanDigital MarketerVisit
We collaborate with specialized design, engineering, and digital growth partners to deliver outstanding results.
Want to collaborate? Join us
What I Actually Work On
Core capability areas grounded in day-to-day engineering and marketing execution.
Web Development
Custom web applications built on Next.js, React, and TypeScript with fast page loads, clean architecture, and reliable APIs.
E-Commerce Development
Fast, mobile-optimized WooCommerce and Shopify storefronts with one-tap payment integrations, off-canvas facet filtering, and automated order routing.
Technical SEO & Search
Search architecture, crawl budget optimization, structured JSON-LD schema, and local Google Maps listing management.
Performance Marketing
Data-driven Meta Ads and Google Search ad campaigns structured for lead generation, store traffic, and measurable return on ad spend.
Malware & SERP Recovery
Emergency incident response for hacked websites, backdoor removal, database sanitization, and large-scale Japanese SEO spam de-indexing.
Analytics & Automation
Server-side Meta Conversions API (CAPI), Google Tag Manager event tracking, Looker Studio dashboards, and automated webhook pipelines.
Professional Experience
Timeline
Independent Projects
Full-Stack Web Developer & Growth Marketer
Engineering custom Next.js web applications, e-commerce stores (WooCommerce/Shopify), technical SEO architectures, and emergency cybersecurity/SERP recovery.
- •Appletlogic: Remediated 1.08M+ Japanese SEO spam URLs and restored clean Google SERP indexing.
- •Marhaba Hospitality (Dubai): Engineered B2B custom quotation and catalog web platform.
- •Reshmi Happy Home: Developed high-converting e-commerce appliance storefront with 180ms TTFB.
- •GBP Reinstatement: Reinstated suspended Google Business Profile via formal documentation dossier.
Think Hub Academy
Digital Marketing Executive & Web Development
Managed academy web infrastructure, lead generation ad campaigns, conversion tracking pipelines, and practical marketing training curriculums.
- •Structured Meta and Google Search ad campaigns for student batch enrollments.
- •Configured Google Tag Manager conversion events and Meta CAPI server-side tracking.
- •Optimized course portal Core Web Vitals and local search map pack rankings in Trivandrum.
Technologies & Tools
Selected Work & Case Studies
Real engineering, security remediation, and local search projects with verified results.
Appletlogic
Compromised by a Japanese SEO spam attack generating over 1.08 Million malicious URLs indexed in Google, causing 176k+ server 5xx errors.
Isolated the environment, purged injected webshells and database accounts, enforced hard HTTP 410 headers, and submitted Search Console de-indexation batches.
1,089,195+ spam URLs dropped from Google index, server 5xx errors eliminated, and clean brand SERP restored within 24 hours.
Marhaba Hospitality (Dubai)
Hotel procurement teams needed an interactive digital catalog with custom bulk quotation (RFQ) carts rather than cumbersome PDF catalogs.
Engineered an Angular frontend with a decoupled Python pricing microservice, intuitive category filtering, and direct quotation routing to sales reps.
Streamlined multi-item quotation workflow supporting 500+ hospitality SKUs with high Lighthouse performance.
Reshmi Happy Home
High mobile cart abandonment and sluggish load times on home appliance product pages.
Re-engineered store on WooCommerce with mobile-first sticky navigation, off-canvas facet filtering, and optimized database queries cutting TTFB to 180ms.
Sub-1.2s mobile page load speeds and frictionless checkout with Razorpay and UPI intent integration.
Google Business Profile Reinstatement
Newly created store profile suspended for policy violation; automated dashboard appeal was burned and rejected by Google.
Identified landmark address root cause, assembled official municipal license, lease agreement, and utility verification dossier for manual Google Support escalation.
100% full profile reinstatement confirmed by Google Support with local Maps rankings and customer calls restored.
How I Approach Work
A methodical engineering and marketing process focused on finding root causes rather than applying superficial fixes.
Understand the Core Business Problem
Before writing code or launching campaigns, I analyze what actually moves the business forward—whether that is lowering customer acquisition cost, fixing technical debt, or recovering lost search visibility.
Investigate Technical Roots
Rather than applying temporary patches, I conduct forensic audits across server logs, database tables, codebase architectures, or ad tracking parameters to find the real point of failure.
Build & Repair Clean Foundations
Whether engineering a Next.js web application or cleaning a hacked CMS, I adhere to strict standards: minimal dependencies, fast edge response, type-safety, and robust security headers.
Measure Against Business Metrics
Work is validated using concrete metrics: Search Console crawl data, Core Web Vitals lab/field scores, conversion events, and server error logs.
Document Lessons & Complete Handover
Clients receive 100% ownership of source code, configurations, and documentation so their digital assets remain transparent, maintainable, and independent.